I want to help you cross that bridge to entprepreneurship.

Jordan at Devil’s Bridge in Sedona, AZ.

How I Help

I provide expert mentorship and unbiased advice to individuals exploring the possibility of business ownership. After our initial exploration work (the “Get It All Out” session), our services take a deeper dive into entrepreneur opportunities, focused in two main areas:

  1. Franchise Exploration Opportunities: For those drawn to the structured support of a franchise system, I offer insights into selecting the right franchise, understanding franchise agreements and the role between franchisee/franchisor, as well as strategies for business management.

  2. Independent Business Startup Consulting: For the creative spirits looking to launch their own ventures from scratch, I guide you through business ideation, planning, and market entry.

What’s best for you? 

Franchise Exploration Opportunities: Proven Models for Success

  • Turnkey Operations: Start with a business model that has been proven successful across multiple locations.

  • Brand Recognition: Benefit immediately from established brand awareness and a loyal customer base.

  • Support and Training: Receive extensive training and ongoing support from the franchisor, reducing the typical startup risks and operational challenges.

  • Network Strength: Leverage a network of franchisees who provide advice and support, fostering a collaborative environment for growth.

  • FUN FACT: Yes, franchising is still entrepreneurship!  Even though you were not part of the infancy stage of the franchise brand, you still are the 100% owner of your franchise unit/territory and maintain full control over your local operation.  Also, like any path into entrepreneurship, franchising involves significant risk and reward.  You just need to follow the model and not stray too far.

Independent Business Startup: Freedom to Innovate

  • Complete Control: Make every decision about your business, from branding to product development, ensuring every aspect reflects your personal vision and goals.

  • Customization: Tailor your business model to adapt quickly to market changes or niche opportunities without franchisor constraints.

  • No royalties: Retain full financial control and reap all the benefits of your investment and hard work.

  • Creative Fulfillment: Experience the satisfaction of building something truly yours, offering a unique product or service that fills a gap in the market.

  • FUN FACT: You’re not just the captain of the ship—you’re the architect, too! Every detail, from your logo and branding to operational model, is yours to decide. Plus, you get to build a business that’s as unique as you are, without having to stick to any script.

Making Your Decision

Understanding your personal goals, risk tolerance, and your own personality can help determine which path suits you best. Whether you thrive on the support and structure of a franchise with a proven business model, or prefer the freedom and challenge of starting something new, each journey offers a distinct set of rewards and challenges.  At Entrepreneur in Hiding, I help you work through the options and help determine your best fit.